About Me


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I’m a 30-something, Argentine living in Montreal/Toronto Canada who is learning to play the guitar and wants to go dig wells or build homes, or bring food to people in parts of the world that stream to us like alternate universes rather than critical, poignant, gut churning realities in our lifetimes.

I’m also a cause marketer with a philanthropic yen who is pivoting all her work and passion into developing an ass-kicking, totally disruptive campaign-launching agency that brings causes and brands together for the good of our communities,  in Canada and eventually around the globe.


In 2006 I became a mom to Naya, and in 2007 I birthed Wee Wiggles, one of the largest and most active social groups for moms with infants and toddlers in Canada.  I ran it until recently stepped down in 2013 following my daughter Téa’s Autism diagnosis so that I could architect a plan for helping her thrive and throwing all my will, skill, and love into advocating on her behalf.

I am her voice until the day she can speak or communicate for herself, she is nearly three and that day hasn’t come, yet.


In place of the social group, I begun to develop initiatives under the name RedBootWarrior. First, I wrote about doing something. Then I did something.

This is the rhythm of inspiring a movement. You can read more on that in START OF A MOVEMENT.


At the same time, I advise start-ups, entrepreneurs, and brands on authentic relationship marketing and cause marketing; and do all copy-writing and art direction pertaining to identity, advertising, corporate communications, and grooming start-ups for sale/funding.

I am invited to guest lecture and speak on subjects ranging from entrepreneurship & motherhood, to building engaged and active social & real communities, and recently, the movement that is RedBootWarrior.

Slowly I am coming together again and you are here to witness the process and laugh at my expense.


My girls are Naya, Sienna and Téa.

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When I look at them I am moved in awe that they are so unique and fabulous and mine.  It is a privilege to be their mother.

I am married to a ridiculously talented guy who is a thought-leader in the world of start-ups and local commerce but should have been a camp director because he’s just phenomenal with kids.

And then there is Chloe, a mutt whose soul I love and shedding I hate. Once,  I found a hair of hers in my underwear which I can’t explain and still grosses me out.  She’s old now and I check her breathing when she’s sleeping and wonder when she’s going to die; and while it will mean less cleaning, it makes me very, very, sad. (The 2013 update to this is that Chloe passed naturally and peacefully with us around her. I won’t delete her from my bio….so I thought of posting this instead. We got a print of her paw and have it on the bookcase. We miss her often and a lot).

So there you have it. The start of it all and a bit of the middle. Perhaps you’ll chose to be part of what comes next.


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